Electronic Commerce, also known as E-commerce or ecommerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce consists of technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Social media optimization consists of using marketing strategies on popular social networking mediums to enhance online presence and attract unique visitors to content on a website. All of the SMO techniques include Facebook, Twitter, LinkedIn and blogging, which will increase connectivity and raise awareness of your website.