The chemical industry is a fast growing industry as there is an increase in technology from time to time. Companies dealing with chemicals have to keep up with the present scenario. As technology is advancing so is the need for social media optimization. In present times we usually turn to the social media for current happenings and thus keep ourselves updated. Dealers of the chemical industry like to get updated from time to time of the various technology advancements and other prospects. As a chemical industry various companies should promote their brands and other services not only on their websites but also on a social network so as to increase their client potential.