Artificial jewellery can also be known as imitation jewellery as the jewellery is not made out of real minerals. However since a long time since civilization began imitation jewellery has been on the rise. It is made out of a number of raw materials and keeps changing from time to time. In this kind of business there are many enthusiasts who like to promote their products. Therefore social media optimization is a good platform to promote the same. This will enable customers to make a choice of the items they want to buy and thus help the business flourish.